The Magnolia Bakery Cookbook: Old-Fashioned Recipes From New York's Sweetest Bakery
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Does anyone be familiar with why there is always a line around the block to buy cupcakes at the Magnolia bakery on Bleeker street? No matter what time of day and in all sorts of weather people are lined up shell. I've tried their cupcakes and they are good for sure, but no better than one might find in at least 100 other places around town..What's up with this mortify?
It's decidedly publicized and been mentioned on TV (Sex & the City and SNL) and in a bunch of magazines. And you'd better believe that all the midwestern tourists/ lemmings will be stopping in there just so that they can say they visited a locale that Sarah Jessica Parker stood in once five years ago.
Boost! I just went to NYC and tasted the Magnolia Bakery's famous cupcakes and now I'm hooked. How can I get some more when I'm over 800 miles away?
buy the cookbook!
http://www.google.com/products?q=The+Magnolia+Bakery+Cookbook&hl=en&newwindow=1&okay=off&rls=org.mozilla:en-US:official&um=1&sa=X&oi=froogle&ct=title
or
Address:
401 Bleecker St
New York, NY
10014-2452
Phone: (212) 462-2572
So, I found the prescription for Magnolia Bakery's famous cupcakes and have made them several times. The recipe (found online) comes from the MB cookbook, but nothing tastes the same.
Can anyone ascertain me why?
Baking is a system first and foremost. If you're replacing butter with margarine or using eggbeaters instead of eggs then they won't soup the same. Heck, your water may even taste different!
Bakeries buy the best ingredients from the best purveryors [at least the winning ones do]. You may be surprised to learn the quality of butter at the bakery is superior to the butter you can get at your local market.
Bakery ovens are regulated. Your oven may be hotter or colder than you about.
Bakery recipes make dozens upon dozens of muffins. If the recipe is really from the bakery the quantities were scaled down for the accessible cook. This will affect taste and quality.
Bakeries aren't likely to give up their TRUE means, instead they may come up with something similar for a book to appease their customers, but they're not likely to give away their secrets.
Magnolia Bakery's Whoopie pie
Magnolia Bakery shares its formula for red velvet whoopie pies. 1. Read the recipe through from beginning to end before you even start. Set up all your ingredients and do your "prep" in betterment. 2. If an ingredient is supposed to be room temperature
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The psychology of cupcakes “Cupcake enlightenment has been iconic in the US for 100 years,” says Steve Abrams, co-owner of New York's Magnolia Bakery. American recipes for dry baked in small cups and the term “cup cake” cropped up earlier, in the example 18th and early 19th centuries. |